為了樹立旅游行業(yè)的新形象，旅行社必須誠實于旅游、取信于游客，更好的保障旅游消費者的合法權(quán)益，倡導(dǎo)旅行社之間合法、公平的競爭，實行行業(yè)自律，并接受社會監(jiān)督。

　　In order to set up the new image of the tourism industry, must be honest in the tour, the trust to tourists, better protect the legitimate rights and interests of tourism consumers, advocates the lawful, fair competition between travel agencies, practice self-discipline, accept social supervision.

　　一、堅決執(zhí)行國家的法律、法規(guī)，自覺履行行業(yè)行規(guī)，維護旅游市場的正常秩序。

　　First, enforce the country's laws and regulations, and consciously perform industry guild regulations, maintain the normal order of tourism market.

　　二、以與時俱進、奮發(fā)有為的精神，努力營造誠信氛圍，堅持工作有針對性、有時效性。

　　Second, in the spirit of advancing with The Times, progressive, efforts to build sincere atmosphere, insist on work have pertinence, timeliness.

　　三、在旅游業(yè)務(wù)經(jīng)營活動中，旅行社應(yīng)反對和抵制不正當(dāng)競爭，對游客、不搞假、不哄騙，樹立良好的商業(yè)道德，建立完善的售后服務(wù)體系。

　　Third, in the tourism business activities, travel agency should oppose and reject unfair competition, for tourists, do not make false, don't trick, set up good business ethics, establishing perfect after-sale service system.

　　四、在接待工作中，旅行社接待人員對游客應(yīng)一視同仁，以禮相待，主動與旅游者簽訂旅游合同，出具正規(guī)發(fā)票，為旅游者提供約定的各項服務(wù)，所提供的服務(wù)不低于國家標(biāo)準(zhǔn)或行業(yè)標(biāo)準(zhǔn)，不向旅游者介紹和提供國家明令禁止的非旅游項目。

　　Four, in the reception work, travel reception staff should apply to visitors, polite and active and tourists to travel contract, issue the formal invoice, for the tourists to provide various services of the agreement, the services provided by the is not lower than the national standards or industry standards, not to introduce to tourists and to provide country banned the tourism project.

　　五、旅行社與接待單位應(yīng)簽訂合同，建立合理的勞務(wù)傭金制度，旅行社明確導(dǎo)游人員合理的勞動報酬，不得向?qū)в稳藛T收取“人頭費”或變相“人頭費”。

　　Five, travel agencies and reception unit should sign a contract, establish reasonable labor commission system, travel guide's personnel reasonable remuneration, shall not charge the tour guide personnel "reward" or "reward" in disguised forms.

　　六、旅行社在經(jīng)營中，嚴(yán)格按照核準(zhǔn)的經(jīng)營范圍開展業(yè)務(wù)，不私設(shè)無證經(jīng)營部。

　　Six, travel agencies in business, in strict accordance with the approved scope of business operations, not private unlicensed sales department.

　　七、旅行社應(yīng)建立導(dǎo)游人員年度培訓(xùn)制度，上崗導(dǎo)游人員全年集中培訓(xùn)時間不少于5天(40小時)。導(dǎo)游人員在帶導(dǎo)過程中，不得有損害國家利益、民族尊嚴(yán)的言行和輿論;應(yīng)持證上崗，規(guī)范講解，提倡文明服務(wù)、遵守社會公德;不向旅游者以明示或暗示的方式索要小費，不與經(jīng)營者串通欺騙、脅迫旅游者消費，不私收旅游接待單位的現(xiàn)金回扣。

　　Seven, the travel agency shall establish annual guide's personnel training system, guide's personnel mount guard centralized training time not less than five days throughout the year (40 hours). Guide's personnel in the process of guide, can not have harm to the interests of the state and national dignity and public opinion; Should show certificates, specifications, advocate civilized service, abide by social morality; Don't ask tourists to express or implied to tip, not acted in collusion with operator deception, coercion tourists consumption, not private tourist reception unit cash rebates.